Who is Jackfruit?

We Enable You To Succeed

Jackfruit Marketing is a boutique consultancy, project management and training company, offering marketing expertise in the international education industry.

Quite simply, Jackfruit Marketing is an enabler.

We excel at enabling people, brands and organisations to fulfill their highest potential. Oftentimes, that means changing the way you work or the way you think. These changes can be incremental or transformational. Whatever style you prefer, we are here to help.

We enable leaders to initiate and manage change

We enable staff to celebrate and implement change

We enable institutions and organisations to achieve their goals

Jackfruit Marketing’s services and areas of expertise cover a wide range of marketing, recruitment and retention strategies. We work closely with each of our clients to refine their messaging, products, services, or processes in order to capitalise on market changes and to create opportunities for brand enhancement and revenue generation.

We excel in our use of clever branding strategies and creative approaches to help others stand out in a crowded, competitive marketplace. In addition, we work on concept creation, execution, and analysis of online and offline marketing techniques including social media, alumni engagement, student recruitment agency usage, partner development, competitive analysis and research.

From top-line strategy to execution to training, Jackfruit Marketing works with a variety of clients including associations, service providers, language schools, post-secondary institutions, agencies and more.

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Want to see some examples?

Meet Our Founder

As the Founder and Managing Director, Jacqueline Kassteen delivers the bulk of Jackfruit Marketing's services. In addition, we have a global network of experienced associates and partners to amplify the skills and expertise we offer you.

Jackie has over 20 years of international marketing experience in education, student travel, publishing, lead generation, retail and financial services. She’s a popular keynote speaker and known as a “top industry analyst” with extensive breadth and depth of knowledge in international education.

Her second venture, FruitFame.com, is the only platform dedicated to showcasing success stories in marketing, recruitment, enrolment and retention.

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Customised Training to Inspire and Educate

Jackie regularly gives training sessions, masterclasses, plenaries, and presentations at industry events around the world for audiences as large as 1500+ people.

Her training sessions have proven widely popular among industry professionals who are looking to upskill and innovate, as well as gain inspiration for reinvigorating their marketing approach.

Customised Training to Inspire and Educate

Jackie regularly gives training sessions, masterclasses, plenaries, and presentations at industry events around the world for audiences as large as 1500+ people.

Her training sessions have proven widely popular among industry professionals who are looking to upskill and innovate, as well as gain inspiration for reinvigorating their marketing approach.

Author and Thought Leader in the International Education Industry

Whether it’s content aimed at students or industry peers, we regularly write a wide variety of content for websites, brochures, press releases, email campaigns, market research, reports, newsletters, etc.

Fun fact: Jacqueline has been writing poetry and short stories since the tender age of 12.

Stay Connected

Keep in touch with us all year round.

Jackfruit Featured in the Press

A Strong History of International Education Expertise

From working in a language school in Prague to a global youth and student travel nonprofit association in Amsterdam, Jackie has been embedded in the international education industry for many years. Read more...

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