How We Help You
Enhancing Your International Marketing and Student Recruitment
Whether you’re new to internationalisation or looking to take your marketing and recruitment activities to the next level, Jackfruit Marketing can provide the support you need to help you achieve your recruitment and retention goals.
We can work with you on an individual project basis, or on a monthly retainer for longer-term growth and development. We also provide training either face to face or remotely for individuals and teams.
Project Management and Execution
Whether short-term or long-term, you can think of us as an extra set of hands whenever you need it.
Your strategic plans are only as good as the execution that follows. Jackfruit Marketing can help you kick off new projects, stay within the budget, and stick to a schedule of key milestones.
Projects and Marketing Support
Sometimes a fresh pair of eyes from outside of your institution or organisation can help pinpoint areas of improvement or identify previously undiscovered ways to maximise and enhance ROI.
Whether you are targeting students, parents, alumni, clients or partners, we can support you with all of your essential marketing materials as well as experiment with innovative new techniques or approaches to enhance your marketing, communications, recruitment and growth strategies.
Benefits of working on a project-by-project basis:
- Receive short-term support immediately.
- Help you achieve your goals for a specific project.
- Ideal when you need interim support to fill vacancies or maternity covers.
- Very flexible option – no long term commitment on your part.
- Time frame – a few weeks up to about 6 months.
Examples typically include:
Marketing Consultancy in International Education
You can work with Jackfruit Marketing on individual projects, or for richer results, we can collaborate on a more strategic level and advise you on an ongoing basis.
As your consultant, we empower and strengthen your institution or organisation from within, and provide you with an unbiased, dedicated resource for your marketing, communications, recruitment and growth strategies.
Jackfruit Marketing can work with you to add structure and strategy to your activities which can help guide day-to-day tasks, rally your staff around your vision and goals, provide a clear window on ROI, and set you on a course towards growth.
Ongoing Consultancy and Advice
Even seasoned professionals in international education can use a fresh perspective on how to adapt to fluctuating market conditions and how to innovate in the months and years ahead. Moreover, our tactical guidance is invaluable if you're new to a leadership position or you’ve moved from an academic or operational role to a more strategic one that now encompasses marketing and recruitment.
Jackfruit Marketing can help you create and execute an overarching, integrated strategic plan to bring structure and focus to your marketing, content, communications, social media, and partnership activities.
Benefits of working on a consultancy basis:
- For richer results, we work together on an ongoing basis.
- You have a dedicated resource, available to you 24/7.
- We are your partner and an extension of your team, here to support senior management as well as up-and-coming employees.
- Most cost effective option – our 25+ years of expertise is at your disposal for less than the cost of an intern.
- Time frame – lasting for at least 6 months and normally continuing for several years.
Over time, we’ll help you move beyond maintaining your market position to gaining a competitive advantage by differentiating your brand, marketing techniques, your programmes, and the student experience.
Examples of consultancy support typically include:
Need some marketing magic?
Staff Training and Professional Development
In addition to our role as a consultant or project manager, Jackfruit Marketing offers bespoke training and masterclasses to help kick your marketing and international student recruitment up a notch.
These training sessions can be delivered to your team in-house or remotely and are also offered on a one-to-one basis. Sample topics we recommend include:
- Best practices and new techniques to improve your marketing
and recruitment results - What’s happening in recruitment? A round-the-world tour of
trends and stats from today’s biggest sending markets - Content marketing strategies, planning and execution
- Differentiating your brand: How to stand out in a competitive market
- Does disruption mean extinction? Looking beyond our industry
for inspiration, trends and forecasts
Our founder Jackie is well-known for her dynamic presentations which provide both inspiration as well as practical tips and proven techniques.
Learn more about our training sessions or use the contact form below to discover how Jackfruit Marketing can help enhance your international marketing plans and activities.
Covering The Full Student Journey at Each Level of International Education
Founder and Managing Director of Jackfruit Marketing, Jackie Kassteen has 25+ years of experience in marketing and international student recruitment across education sectors and around the world. Jackie personally oversees all client work, and when needed, additional support and skills are provided via Jackfruit Marketing's global network of trusted associates.
Over the years, we've enabled a wide variety of institutions and organisations to revitalise their brands, refine their marketing strategies, and boost international growth.
Enabling Those Who Support The International Education Industry
Whether you're looking to build revenue, break into a new market, ramp up your marketing, or introduce a new product or service, you'll get plenty of support and guidance from our team at Jackfruit Marketing.
Let's Start The Conversation
Want a fresh perspective on your branding, marketing and recruitment efforts?