As demographic changes take hold and domestic populations decline, many institutions are looking to fill empty seats with foreign students as a way to hit enrolment targets.

Jackfruit Marketing can help primary, secondary, and boarding schools to boost their international student numbers, concentrating on the markets that will bring you the strongest ROI and be the best strategic fit for your institution.

Due to their strong agent networks, many language schools haven’t focused too much on direct marketing.

However, a more proactive approach towards international student recruitment can enable schools to boost their revenue and their brand value, which in turn can help grow direct enrolments.

Jackfruit Marketing can help you to strike a healthy balance between direct and partner recruitment methods, including how to further support agents through enhanced training and by providing them with customisable, co-branded materials that promote your school.

Whether you’re a community college, university, or further education college, having a cohesive strategic plan is essential in order for you to achieve your internationalisation goals. Jackfruit Marketing can initiate growth strategies and create revenue streams via new programmes, services, channels, partners, and markets.

Given their size and scale, many large universities often suffer from “the silo effect” with little communication between departments. Jackfruit Marketing can work with you to bridge the gap between domestic and international student recruitment marketing, as well as align an international strategy with an institution’s marketing and digital strategies.

Perhaps your institution is new to working with student recruitment agents? We can help you establish a solid foundation when recruiting through third parties to ensure that your brand is well represented and your agency partners have the support they need. We assist with agency contracts, agent training, managing an agent network, and keeping agents informed and excited about your educational offering.

From one entrepreneur to another, our founder really enjoys working with start-ups and we've helped several entrepreneurs go from concept to launch, giving them strategic advice on brand identity, product offering, business structure, marketing and communications.

Jackfruit Marketing also works with a number of international education associations to help them build their profile in the industry, obtain new members and enhance membership benefits.

We advise student recruitment agencies on the planning and execution of their direct marketing activities (traditional and digital), as well as guide them through the process of building their own alumni community of brand champions.

In addition, we help agencies develop strategic partnerships and manage relationships with institutions, industry, media, governments, and associations.