International Education Expertise

A Strong History in the International Education Industry

From working in a language school in Prague to a global youth and student travel nonprofit association in Amsterdam, Jackie has been embedded in the international education industry for many years and has a strong track record of intrapreneurship, which ultimately led to the creation of her own business.

Prior to starting Jackfruit Marketing, Jackie launched ICEF Monitor from scratch in 2011 and over 4.5 years, built up a global audience of 40,000+ subscribers and 3.2+ million pageviews, firmly establishing the Monitor as one of the best industry resources in terms of quality and reach. Jackie created and executed the vision, researched topics, commissioned pieces, wrote articles, and edited every piece of content, as well as launched the website and ran the marketing and social media to build readership.

ICEF Monitor is an unbiased market intelligence resource for the international education industry. The website provides industry news, research, interviews, videos, infographics, best practice tips and trends – all with a firm focus on international student recruitment. The creation of ICEF Monitor moved the overarching ICEF brand higher up the value chain – in addition to creating a new, independent revenue stream and new lead generation channel to boost sales for ICEF’s other products, the company is now a recognised voice of authority in the global education industry.

Conducting Video Interviews with Key Players in International Education

In her four and a half years with ICEF Monitor, while overseeing all of the written content, Jacqueline was also the director behind the scenes for all of the video interviews. She directed interviews with over 70 movers and shakers in international education! Finally in 2015, she also got in front of the camera to conduct them, and she continues to maintain relationships with many influencers and decision makers in our industry.

Jackie-Kassteen-Anders-Ahlund

Two-part interview with Anders Ahlund, EF’s President of International Sales and Marketing.

Anders shared his perspective on changes in the language travel industry and the ongoing priority of diversifying enrolment. He also discussed his views on testing and the role of technology in operations at EF, one of the world’s leading language schools.

EF continues to build new
markets, products, and systems

Jackie-Kassteen-Sharon-OBrien

Four-part interview with Shannon O’Brien, Director of International Studies at Minerva Consultores Académicos SRL in Bolivia.

Shannon described a study abroad market that has grown quickly due a surprisingly strong, resilient economy. She highlighted the demand for six-month high school exchange programmes among Bolivian students and a growing interest in New Zealand and Germany as study destinations.

Recruiting international
students from Bolivia

Jackie-Kassteen-icef-monitor-video-interviews

Interview with Mariya Lunyak, Director of Alekom-tour in Ukraine.

As the political crisis in the Ukraine intensified, demand for study abroad increased, but Mariya highlighted that it was shifting to more affordable destinations, particularly those in Europe.

Agent perspectives on the
changing Ukrainian market

Jackie-Kassteen-Daniel-Saldarriaga-Tirado

Two-part interview with Daniel Saldarriaga Tirado, Relations and Logistics Director for the Colombian agency Viajes y Viajes.

Daniel and Jackie discussed tips and perspectives on the growing demand for study abroad in Colombia, plus some of this important emerging market's key characteristics.

Maximising student recruitment
efforts in Colombia

Jackie-Kassteen-Syed-Alwee-Alsagoff

Three-part interview with Dr Syed Alwee Alsagoff, Senior Director for International Development at Education Malaysia Global Services.

Alwee reflected on the importance of Malaysia’s Education Blueprint and the country’s commitment to quality assurance, measuring performance, and maintaining an international outlook. He explained that Malaysian educators have a broad view of employability which encompasses employment outcomes for recent graduates and the role that higher education plays as a foundation for longer-term careers and lifelong learning.

Internationalisation continues to shape
the Malaysian education brand

Jacqueline-Kassteen-David-Hooser-icef-monitor-interview

Two-part interview with David Hooser, president of US-based Franklin Virtual High School (FVHS).

We explored where virtual high school programmes fit in amidst the landscape of international education. Quality assurance in their programme delivery is often a key issue that pops up for online providers in particular, which they address through a combination of technological checks and staff responsibilities to ensure academic integrity.

Marketing and recruitment for
online high school programmes

Jackie-Kassteen-Ayman-Abdelhafez

Two-part interview with Ayman Abdelhafez, Managing Director of Sindibad Education Consultancy (SEC) based in Saudi Arabia.

The King Abdullah Scholarship Programme’s (KASP) scale and ambition made Saudi Arabia one of the most important and fastest-growing sending markets of the past decade. Ayman shared insights on the programme and student mobility trends in the region, including the most popular methods Saudi students use as they begin to map options for studying at language schools or universities abroad.

Scholarships creating a culture of
study abroad in Saudi Arabia

Jackie-Kassteen-Michael-Hunter

Interview with Michael Hunter, President and CEO of the International Language Institute (ILI) in Canada.

Jackie sat down with Canadian entrepreneur Michael Hunter to learn more about his 2014 acquisition of the International Language Institute (ILI) and his plans to build a chain of schools through similar acquisitions.

An acquisition story:
New capital fuels ESL school expansion


Would you like Jackie to conduct an interview for you?

Use the contact form below and get in touch!

Let's Start The Conversation

Want a fresh perspective on your branding, marketing and recruitment efforts?

Invalid Email
Please check the captcha to verify you are not a robot.

© Transformative Marketing Solutions 2016-20. All rights reserved worldwide. Legal