International Education Expertise
A Strong History in the International Education Industry
From working in a language school in Prague to a global youth and student travel nonprofit association in Amsterdam, Jackie has been embedded in the international education industry for many years and has a strong track record of intrapreneurship, which ultimately led to the creation of her own business.
Prior to starting Jackfruit Marketing, Jackie launched ICEF Monitor from scratch in 2011 and over 4.5 years, built up a global audience of 40,000+ subscribers and 3.2+ million pageviews, firmly establishing the Monitor as one of the best industry resources in terms of quality and reach. Jackie created and executed the vision, researched topics, commissioned pieces, wrote articles, and edited every piece of content, as well as launched the website and ran the marketing and social media to build readership.
ICEF Monitor is an unbiased market intelligence resource for the international education industry. The website provides industry news, research, interviews, videos, infographics, best practice tips and trends – all with a firm focus on international student recruitment. The creation of ICEF Monitor moved the overarching ICEF brand higher up the value chain – in addition to creating a new, independent revenue stream and new lead generation channel to boost sales for ICEF’s other products, the company is now a recognised voice of authority in the global education industry.
Conducting Video Interviews with Key Players in International Education
In her four and a half years with ICEF Monitor, while overseeing all of the written content, Jacqueline was also the director behind the scenes for all of the video interviews. She directed interviews with over 70 movers and shakers in international education! Finally in 2015, she also got in front of the camera to conduct them, and she continues to maintain relationships with many influencers and decision makers in our industry.
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