Speaking Engagements at 2022
International Education & Marketing Events
Presenting at Upcoming International Education and Marketing Events
As Founder and Managing Director of Jackfruit Marketing, Jackie Kassteen is often on the road delivering inspiring keynotes and interactive masterclasses to an international education audience. In the last few years, many of her plenaries and presentations have also been delivered online to audiences worldwide.
NAFSA Annual Conference in Denver, Colorado, USA
May 31 - June 3, 2022
Poster Session: What You Need to Know When Recruiting from Mexico
Wednesday, June 1 from 10:30 AM – 12:00 PM
We are proud to announce that our poster will be featured in this year's NAFSA's Conference. This poster features data and market intelligence from the brand new Mexico Market Report which Jackfruit Marketing created for BMI.
As the second biggest market in Latin America, opportunities abound for recruiters across the education spectrum, from language and summer schools up to tertiary institutions.
The report begins with a review of Mexico’s enrolments across key states in the country. We then turn our gaze outwards, presenting a lengthy track record of statistics for destination markets. Mexico’s story is further played out via a wide range of figures and insights covering the economy, social media, latest trends and growth opportunities. Our desk and field research gives you the data you need combined with our on-the-ground experience and insights into Mexico’s education evolution.
Interactive Session: The Impact of Engaging Parents and Families as Strategic Partners
Thursday, June 2 from 9:30 AM – 10:20 AM
Jackfruit Marketing joins a panel of experts to discuss frameworks for engaging parents as strategic partners in internationalisation through the lens of global partnerships, marketing, and alumni relations. We will lead facilitated discussions to identify ways to develop internal partnerships to manage and motivate enthusiastic family volunteers from major and emerging markets to be impactful institutional brand ambassadors.
Learning Objectives:
- Define why engaging parents and families as strategic partners creates new opportunities to sustain internationalisation.
- Identify internal campus partnerships to begin new programmes.
- Understand the importance of a coordinated relationship management approach across the institution.
- Harness the enthusiasm of family volunteers from major and emerging markets to be institutional spokespersons and brand ambassadors.
Study State Consortia Luncheon Meeting and Presentation
Best Practices for Engaging Stakeholders in Regional/Statewide Marketing and Recruitment
Friday, June 3 from 12:30 PM - 2:00 PM
Jackfruit Marketing will be at NAFSA and engaging with all the Study State Consortia there via our alignment with the US Commercial Services. We are also sponsoring and presenting at the Consortia Luncheon Discussion which is a government-led initiative and open to all Study State brands.
NAFSA Region VII Conference in Charlotte, North Carolina, USA
Nov 6-8, 2022
Panel Session: How to increase your student enrolments from Mexico
Just south of the US border lies a country with 126+ million people, with 50% of households in urban areas identifying as middle class. Yet for a place with so much potential, enrolments from Mexico into US higher ed have been sliding since 2014. Meanwhile, other countries are welcoming more Mexicans. How can the US reclaim market share?
We unlock the data behind this key Latin American sending market and the techniques needed to enhance your brand presence in Mexico and increase enrolments. We explain highlights from our 2022 Market Report and give ample time for interactive group discussions.
Interactive Open Dialogue: The Impact of Engaging Parents and Families as Strategic Partners
Through facilitated discussions covering 4 themes (reflection, collaboration, near-term opportunities, and future ambitions), we will:
- Explore frameworks for engaging parents as strategic partners in internationalisation (for short-term mobility as well as full-degree recruitment).
- Dig into parent personas and decision making drivers.
- Identify ways to develop internal partnerships to manage and motivate enthusiastic family volunteers from major or emerging markets to be impactful institutional brand ambassadors.
Staff Training and Professional Development
For more in-depth presentations, Jackie runs several masterclasses which range in length from half a day up to three full days.
These bespoke training sessions can be delivered to your team in-house or remotely and are also offered on a one-to-one basis.
Our founder Jackie is well-known for her dynamic presentations which provide both inspiration as well as practical tips and proven techniques.
Learn more about our training sessions and masterclasses or use the contact form below to discover how Jackfruit Marketing can help support your international marketing, recruitment and growth strategies.
Speaking Engagements at International Education and Marketing Conferences Around the World
As an experienced keynote speaker, Jackie covers a range of topics in marketing, technology, disruption, strategic business development, customer profiles and behaviour, and student recruitment. Her expertise has led her to appear on a variety of stages such as:
- Flagship conferences for the international education industry like NAFSA, EAIE, and AIEC.
- Niche presentations for regional education groups in the USA, UK, New Zealand, Singapore, and Finland.
- Events by sector associations specialising in language learning, boarding schools, higher education, recruitment, transnational education, study abroad, and travel.
In the last few years, Jackie has given over 130 talks on 4 continents for audiences large and small, ranging in size from 15 to 1,500 people.
Send us a message or use the contact form below to book Jackie for an upcoming keynote session, presentation, online lecture or masterclass.
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