Speaking Engagements at 2021
International Education & Marketing Events
Presenting at Upcoming International Education and Marketing Events
As Founder and Managing Director of Jackfruit Marketing, Jackie Kassteen is often on the road delivering inspiring keynotes and interactive masterclasses to an international education audience.
The years 2020-2021 have obviously been slow for international travel, however, we continue to run several online training sessions and masterclasses for our clients. Jackie has also appeared as a guest lecturer online for State University of New York (SUNY) Albany, Coventry University, and IH London.
Looking ahead, we are particularly excited to present at a number of online conferences and support the only event of its kind dedicated exclusively to the scholarship landscape.
NAFSA Annual Conference
1-4 June 2021
Poster Session: Vietnam’s international education scene and recruitment potential
We are proud to announce that our poster will be featured in this year's NAFSA's Conference. This poster features data and tips from the Vietnam Market Report which Jackfruit Marketing created for BMI. The report offers a deep dive into the country’s demographics, economic growth, education system, enrolments across all sectors, regulations and reforms. It also provides access to a lengthy track record of outbound statistics by key destination markets, as well as a review of the country’s latest trends and most pressing challenges, including best practices for those looking to build links in post-Covid Vietnam.
Alumni Leadership and Development Series - Sponsored by the Australian Embassy Brazil
2 June 2021
Building Your Brazilian-Australian Personal Brand
In this interactive online training session, Jacqueline will guide you through discovering, developing, and promoting your personal brand. You’ll have actionable steps to follow to help you evolve from an “elevator pitch” to a robust, memorable story which sums up your personal brand and gives you a fresh new way to approach your meetings, interviews and networking opportunities in your current and future career.
After this session you will:
- Have ideas to develop for the themes behind your own personal brand story.
- Understand how to customise your brand story for different audiences or occasions.
- Have sample frameworks to build your story around.
- Understand how to create a powerful personal story to get (and hold!) someone’s attention and to help you stand out from the crowd.
- Learn how to leverage your international education experience in your personal profile and brand story.
- Have a system for keeping track of stories as they unfold that can contribute to your personal story collection.
BMI Global Scholarship Symposium
15-17 May 2022
Following the successful event launch in 2020, BMI has one again partnered with international education marketing experts Jackfruit Marketing to produce the BMI Global Scholarship Symposium in 2022.
As the Symposium Director, Jackie will guide delegates throughout the event as they join in discussions and debate best practices across the global scholarship landscape.
Universities and scholarship organisations from around the world will come together in London for three full days of learning and mutual exchange of information to facilitate partnerships which support fully-funded or government-sponsored students.
Interactive discussions will cover a variety of themes such as funding models, requirements, processes, best practices, or geographical variations in scholarship programmes.
Staff Training and Professional Development
For more in-depth presentations, Jackie runs several masterclasses which range in length from half a day up to three full days.
These bespoke training sessions can be delivered to your team in-house or remotely and are also offered on a one-to-one basis.
Our founder Jackie is well-known for her dynamic presentations which provide both inspiration as well as practical tips and proven techniques.
Learn more about our training sessions and masterclasses or use the contact form below to discover how Jackfruit Marketing can help support your international marketing, recruitment and growth strategies.
Speaking Engagements at International Education and Marketing Conferences Around the World
As an experienced keynote speaker, Jackie covers a range of topics in marketing, technology, disruption, strategic business development, customer profiles and behaviour, and student recruitment. Her expertise has led her to appear on a variety of stages such as:
- Flagship conferences for the international education industry like NAFSA, EAIE, and AIEC.
- Niche presentations for regional education groups in the USA, UK, New Zealand, Singapore, and Finland.
- Events by sector associations specialising in language learning, boarding schools, higher education, recruitment, transnational education, study abroad, and travel.
In the last few years, Jackie has given over 110 talks on 4 continents for audiences large and small, ranging in size from 15 to 1,500 people.
Send us a message or use the contact form below to book Jackie for an upcoming keynote session, presentation, online lecture or masterclass.
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