Jackfruit Marketing Audits

Enhance Your Marketing Results

Our Marketing Audits offer an objective, independent review of your international student recruitment efforts and give you a wealth of new ideas and recommendations.

We can conduct any of the following Audits:

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Media ∇

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Journey ∇

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Website or
Blog ∇

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Journey ∇

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Brochure or Prospectus ∇

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International Brand ∇

Our Audits Offer Tremendous Value

  • Detailed Reporting

    Each audit includes a professional analysis of your marketing efforts with statistics and illustrative screen shots, giving a clear picture of performance and effectiveness.

  • A Wealth of New Ideas

    We provide practical, easy-to-implement suggestions for improvements which are specific to your brand.

    Through a solid, actionable list of recommendations for enhancements, you'll see how to intentionally incorporate your USPs (unique selling points) and brand messaging into social media posts, within your website, blog, or your marketing materials.

  • Personal Feedback and Support

    Following the audit delivery, we'll schedule a conference call with you to run through our findings and answer any questions you may have regarding the results or implementing the suggestions.

    We are also available to assist you if you need help executing the changes based on the audit results (e.g., re-writing content, editing web pages, using social media content calendars).

How Our Audits Help Enhance Your International Marketing Efforts

Latest tips and tricks


With marketing, social media, and tech trends changing so fast, it can be hard to keep up with the latest best practices.

Our audits let you benefit from our expertise so you can focus your time and efforts on executing what works.

Fresh set of eyes


Internal staff are often very close to the brand, so it can be difficult to see things with fresh eyes.

Our audits give you honest, unbiased feedback and first impressions of your brand’s effectiveness.

Many minds at work


Jackfruit Marketing's Audits are conducted by two or three people, so you have the benefit of multiple layers of expertise and several new points of view on what you're doing and how to improve it.

Fast and easy


We can conduct an audit in 1-3 weeks, so you can focus on your day-to-day responsibilities while we get to work.

You'll receive a report with an analysis and suggestions that are practical, easy to implement, and specific to your brand.

Be the best that you can be


Ever feel like you're probably doing a good job, but maybe things could be better, if only you could figure out what to change and how to do it?

We'll show you some quick wins as well as bigger enhancements which can give you richer results over a longer time frame.

Learning opportunities for you


By acting as best practice examples, our audits help increase your team’s knowledge and skills.

Staff will learn new ways to approach their marketing activities and receive personal guidance whilst executing changes.

Social Media Audits

We can conduct audits for your social media accounts and recent activity on each of the following channels:

  • Facebook

  • Instagram

  • Twitter

  • YouTube

  • Vimeo

  • LinkedIn

The social media audit was really useful in that it gave me practical, easy to implement suggestions. It was also a great reminder or refresh of what I need to be doing, plus it gave me new things to try that I hadn’t thought of.

-- Phoebe Ruxton, Sales and Marketing Executive
at Bristol Language Centre (BLC)

Website or Blog Audit

  • How well does your website answer the needs of international students?
  • Is information easy to find and enticing?
  • Does your site invite visitors to engage with you and let them choose how to contact you?
  • Do your website and blog clearly communicate your brand values and the unique experience students will have at your institution?

Our website audits will uncover the answers behind these questions and more. We typically start by conducting a check-up on 10-20 pages of your choice.

We can also take a close look at your blog or vlog, and give you ideas to better organise content, to re-purpose it across other marketing channels, or to refresh it so it's more in line with your current target keywords, SEO and marketing objectives.

Pricing for web or blog audits differs depending on your needs and the scope of the audit. For example, we can provide a clear list of suggested changes per page, or we can also re-write the content on each page.

Jackfruit Marketing’s Web Audit was fantastic. It hit on some things that we’ve been concerned about for a while, but weren’t sure how to fix. The Audit was easy to read and follow, and we loved Jackfruit’s recommendations. It is a wonderful piece of work that has helped to catapult some initiatives forward for us.

-- Christie Johnson, Manager, International Recruitment and Partnerships,
Recruitment and Admissions at Wilfrid Laurier University

Brochure or Prospectus Audit

So much of our content lives in the digital space, but there's still a time and place for printed collateral. Many educators struggle with wordy brochures and overly detailed content. We'll show you how to refresh your old reliable printed materials in a way that gets your message across in a simple, straightforward, visual way.

These audits can also give you tips on interactive pdfs and supporting postcards, mail shots, product toolkits, as well as event materials (e.g. signage, banners, flyers).

Want to increase the engagement and ROI of printed materials? We’ll show you how to integrate Augmented Reality into the prospect journey – to grab a student’s attention and guide them deeper into the funnel and closer to your brand.

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New Recruitment Realities: How to use AR & VR throughout the student journey

-- Jackfruit Marketing presenting with Monash University at EAIE 2019 in Helsinki

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New Recruitment Realities: How to use AR & VR throughout the student journey

-- Jackfruit Marketing presenting with Monash University at EAIE 2019 in Helsinki

International Brand Audit

International marketing is fraught with challenges and risks.

  • What do people say about your institution or brand in different markets and channels around the world?
  • How do your partners characterise their relationship with you?
  • How do overseas student recruitment agents and counsellors represent your brand and educational offering?

You work so hard to present your brand in the best light possible. Isn't it important to know what's happening when you're not looking?

We can give you a clear picture of how your brand is perceived internationally and we can also offer advice and assistance with regular, ongoing brand monitoring and social listening.

International Student Journey Audit

When was the last time you went through the application and enrolment process for your institution? Although you might think your processes are easy, there's a strong chance that prospective students and parents are getting lost along the way.

Moreover, the Covid-19 pandemic has had a dramatic impact on the student journey. Have you updated your journey maps for prospects, parents, students, and partners? If not, now’s the time to do so!

We can conduct a "secret shopper" experience for your brand, spotlighting moments where you're at risk of losing prospects in the recruitment funnel and providing you with pointers on how to create a seamless user journey.

Using a student’s point of view, we’ll map different journeys from awareness to enrolment and show you where to improve lead capture or engagement.

This audit also offers suggestions to help ensure your messaging, tone of voice, and branding is consistent across channels and platforms, even when customised for different international markets.

Finally, we can look at how your brand interacts with and engages students and parents as they progress through the funnel – from their first encounter to becoming an active alumni.

Alumni Journey Audit

Your alumni are your best brand ambassadors, yet often, institutions lose touch with them as university days and graduation drift into memory and “the real world” takes over.

This audit tracks your alumni communications from a student’s final weeks with you straight on through to the subsequent weeks, months and 5-10-20 years down the road.

We’ll also suggest different engagement strategies for various alumni cohorts and show you how to customise messaging for different alumni personas.

  • Tip!

    Institutions that book this audit typically bundle it with one of our interactive training sessions in order to activate the audit findings and suggestions.

Capturing alumni stories 1-5-10+ years after graduation to boost engagement throughout the alumni lifecycle

Today’s graduates are extraordinarily different than alumni who left university decades ago. Does your institution have a strategy for various alumni cohorts and if so, what are the tactics? By tailoring messages to each alumni persona, you’ll boost engagement with your biggest brand champions at various stages in their lives. This interactive training session gets participants working together to brainstorm where and how to obtain alumni stories as well as how to strategically use them to fulfil internationalisation or fundraising objectives.

Get Help With Additional Marketing Materials

Sometimes a fresh pair of eyes from outside of your institution or organisation can help pinpoint areas of improvement within your marketing materials, or identify previously undiscovered ways to maximise and enhance ROI.

Whether you are targeting students, parents, alumni, clients or partners, we can support you with all of your essential marketing materials as well as experiment with innovative new techniques or approaches.

  • Email campaign planning, execution, and analysis
  • Advertising campaigns on Google and social media
  • Visual content such as interactive 360° photos, videos, and virtual tours
  • Social proofing, storytelling, and testimonials
  • Using Influencers and PR channels
  • New technologies like virtual, augmented, and mixed reality
  • Differentiating your brand at B2B and B2C events, concepts and designs for expo hall stands
  • Materials for partners (materials they can edit/customise/co-brand, toolkits, etc.)
  • Marketing and sales collateral (brochures, signage, banners, presentations, calendars, social activities, destination information, accommodation details, etc.)

Keep Exploring

Browse through more of our services to learn how you can tap into our expertise.

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Set the
Strategy >

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Launch and Innovate >

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Understand Your Audience >

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Get Creative with Content >

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