Previous Speaking Engagements at International Education & Marketing Events

Keynote Speaker, Popular Presenter and Proficient Trainer at Events Worldwide

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Contact us for a full list of Jackie’s previous speaking engagements.

Plenaries and Professional Training in
International Education, Marketing and Strategy

Founder and Managing Director Jacqueline Kassteen has been honing her presentation skills for years – from theatre performances as a teenager in the US to teaching English classes in Prague as a young adult to today's conference keynotes around the world.

 

In 2014, under her role as Director of ICEF Monitor, Jackie began presenting at education events such as English USA’s Stakeholders Conference in Washington, D.C. on topics such as "Top 10 Recruitment Markets and Student Mobility Trends".

 

Jackie was frequently requested to share her knowledge and insights on the state of the international education industry, threats and opportunities for institutions to overcome challenges. In 2015, she served on various panels for associations such as ALTO and IALC, and captivated audiences in the USA and UK with her thought provoking plenary "Does Disruption Mean Extinction? Looking Beyond our Industry for Inspiration, Trends and Forecasts".

marketing strategy for international education industry

Plenaries and Professional Training in
International Education, Marketing and Strategy

Founder and Managing Director Jacqueline Kassteen has been honing her presentation skills for years – from theatre performances as a teenager in the US to teaching English classes in Prague as a young adult to today's conference keynotes around the world.

 

In 2014, under her role as Director of ICEF Monitor, Jackie began presenting at education events such as English USA’s Stakeholders Conference in Washington, D.C. on topics such as "Top 10 Recruitment Markets and Student Mobility Trends".

 

Jackie was frequently requested to share her knowledge and insights on the state of the international education industry, threats and opportunities for institutions to overcome challenges. In 2015, she served on various panels for associations such as ALTO and IALC, and captivated audiences in the USA and UK with her thought provoking plenary "Does Disruption Mean Extinction? Looking Beyond our Industry for Inspiration, Trends and Forecasts".

International Education Thought Leader, Trend Spotter, and Marketing Entrepreneur

In early 2016, Jackfruit Marketing was born and Jackie continued to be in high demand as a conference speaker, seminar presenter, and trainer.

 

She appeared on stages across the globe covering industry topics such as marketing techniques, consumer trends, emerging markets, the expansion of transnational education activities, working with student recruitment agencies, and best practices in international student recruitment.

 

The highlight of 2016 was serving as the Opening Plenary speaker for the third largest international education industry event in the world: the Australian International Education Conference (AIEC) in Melbourne. You can watch a short video clip from her talk "Creating Opportunities within Disruption: The Power of Connectivity in a Brave New World".

In 2016, Jackie also gave a variety of bespoke presentations in-house at universities, language schools, training institutions, government bodies, and associations. In addition, she was invited to several events to serve as a panel member and moderator to explore the future of international student recruitment, marketing techniques, and branding methods.

 

For example, at the 2016 International Association of Language Centres (IALC) Workshop held in Leeds and York, Jackie led a panel debate on industry standardisation on the opening day of the event which drew in over 350 attendees from over 50 countries.

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Conference Speaker at International Education and Marketing Events Around the World

In the years that followed, Jackie has showed no signs of slowing down!

Today Jackie continues to present around the world, customising the content for each audience whether it be conference attendees, staff, or international students.

Jackie has given over 110 talks on four continents for audiences large and small, ranging in size from 15 to 1,500 people. From big impact conferences with inspirational plenaries to more intimate or exclusive events, she strives to make her bespoke presentations engaging and interactive for each group.

Customised Presentations for International Education and Marketing Events

As an experienced keynote speaker, Jackie covers a range of topics in marketing, technology, disruption, strategic business development, customer profiles and behaviour, and international student recruitment. She frequently creates bespoke presentations on request or she can modify one of her more popular talks to suit your audience. Jackie's expertise has led her to appear on a variety of stages such as:

  • Flagship conferences for the largest international education industry bodies of NAFSA (Association of International Educators), EAIE (European Association for International Education), and AIEC (Australian International Education Conference).
  • Niche presentations for regional education groups in the USA, UK, New Zealand, Singapore, and Finland.
  • Events by sector associations specialising in language learning, boarding schools, higher education, recruitment, transnational education, study abroad, and travel.
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Plenaries, Training Sessions and Other Previous Speaking Engagements

As Founder and Managing Director of Jackfruit Marketing, Jackie Kassteen is often on the road delivering inspiring keynotes, educational workshops, and interactive masterclasses to an international education or marketing audience.

For a flashback down memory lane, use the contact form below to receive an overview of Jackie's many appearances over the last several years. You can request a previous topic or book a bespoke keynote session, presentation, online lecture or masterclass.

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See Topics and Formats >

Staff Training and Professional Development

For more in-depth presentations, Jackie runs several masterclasses which range in length from half a day up to three full days.

These bespoke training sessions can be delivered to your team in-house or remotely and are also offered on a one-to-one basis.

Our founder Jackie is well-known for her dynamic presentations which provide both inspiration as well as practical tips and proven techniques.

Learn more about our training sessions and masterclasses or use the contact form below to discover how Jackfruit Marketing can help support your international marketing, recruitment and growth strategies.

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Training for Professionals >

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Interactive Presentations for Students

While the majority of the presentations and training Jackfruit Marketing offers is geared toward a B2B professional audience, our founder and director Jackie Kassteen also acts as a guest lecturer and conducts half-day sessions for international students (typically aged 13-24). She covers a variety of topics such as leadership, career development, entrepreneurship, marketing and international business.

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Training for Students >

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