Who is Jackfruit?
We Enable You To Succeed
Jackfruit Marketing is a boutique consultancy, project management and training company, offering branding and marketing expertise in the international education industry.
Quite simply, Jackfruit Marketing is an enabler.
We excel at enabling people, brands and organisations to fulfill their highest potential. Oftentimes, that means changing the way you work or the way you think. These changes can be incremental or transformational. Whatever style you prefer, we are here to help.
Jackfruit Marketing’s services and areas of expertise cover a wide range of marketing, recruitment and retention strategies. We work closely with each of our clients to refine their messaging, products, services, or processes in order to capitalise on market changes and to create opportunities for brand enhancement and revenue generation.
We excel in our use of clever branding strategies and creative approaches to help others stand out in a crowded, competitive marketplace. In addition, we work on concept creation, execution, and analysis of online and offline marketing techniques including social media, alumni engagement, student recruitment agency usage, partner development, competitive analysis and research.
From top-line strategy to execution to training, Jackfruit Marketing works with a variety of clients including associations, service providers, language schools, post-secondary institutions, agencies and more.
Want to see some examples?
Meet Our Founder
As the Founder and Managing Director, Jacqueline Kassteen delivers the bulk of Jackfruit Marketing's services. In addition, we have a global network of experienced associates and partners to amplify the skills and expertise we offer you.
Jackie has over 25 years of international marketing experience in education, student travel, publishing, lead generation, retail and financial services. She’s a popular keynote speaker and known as a “top industry analyst” with extensive breadth and depth of knowledge in international education.
Customised Training to Inspire and Educate
Jackie regularly gives training sessions, masterclasses, plenaries, and presentations at industry events around the world for audiences as large as 1500+ people.
Her training sessions have proven widely popular among industry professionals who are looking to upskill and innovate, as well as gain inspiration for reinvigorating their marketing approach.
Customised Training to Inspire and Educate
Jackie regularly gives training sessions, masterclasses, plenaries, and presentations at industry events around the world for audiences as large as 1500+ people.
Her training sessions have proven widely popular among industry professionals who are looking to upskill and innovate, as well as gain inspiration for reinvigorating their marketing approach.
Author and Thought Leader in the International Education Industry
- Countless articles commissioned, written, and edited for ICEF Monitor as the Director over 4.5 years.
- Ghostwriting articles, press releases, and blog posts for clients such as the International Association of Language Centres (IALC) or the Association of Language Travel Organisations (ALTO).
- ”The Next University: 7 Ways for Universities to Stay Relevant in a Changing World” in The Class of 2020 Annual Trend Report 2016.
- “The Ethical Agent” in EAIE Forum Magazine, 2014 Winter Edition.
- “Global Trends in Foreign Language Learning: Who’s learning what?” in EAIE Forum Magazine, 2013 Winter Edition.
- ”Global Trends in Foreign Language Demand and Proficiency” in Leisure Group Travel’s 2014 Student Travel Planning Guide.
- ”Youth & Student Travel Trends in 2011” in Leisure Group Travel’s 2010 Student Travel Planning Guide.
Whether it’s content aimed at students or industry peers, we regularly write a wide variety of content for websites, brochures, press releases, email campaigns, market research, reports, newsletters, etc.
Fun fact: Jacqueline has been writing poetry and short stories since the tender age of 12.
Stay Connected
Keep in touch with us all year round.
Jackfruit Featured in the Press
- How to build strong, locally-focused recruitment strategies and marketing campaigns in Nigeria, Ghana, and Kenya.
- What to expect when recruiting students from Indonesia, the world’s fourth most populous country.
- The need to understand Mexico’s education evolution, trends and challenges.
- Blog interview by Student.com on International Students in the USA.
- Commentary on Iran’s market potential in MENA news platform Al Fanar.
- Explanation of Vietnam’s international education recruitment potential and the importance of reliable, accurate, and current market intelligence.
- The significance of China's rapidly expanding Tier 2 cities for Chinese students as well as those from overseas.
- Announcement of brand new event launch "New Global Scholarship Symposium launched by BMI and Jackfruit Marketing".
- Overview of her interactive roundtable at the ALTO 2017 Annual Conference in Madrid, Spain.
- Seminar preview for Study World 2017 "A new approach to word of mouth marketing with Jacqueline Kassteen".
- Event preview for English UK’s 2016 Marketing Conference where she gave the Opening Plenary and Rise of the Selfie parallel session.
- Aforementioned event review from Study Travel Magazine “Schools encouraged to adopt VR marketing at EUK conference” and from Schools & Agents “ELT students a highlight of the English UK Marketing Conference”.
- Event review of “The secret world of recruitment agents” session at EAIE 2016 where she was the moderator and presenter.
- Event review of the 2016 IH Directors Conference where she gave a presentation on study abroad and marketing trends.
- AIEC 2016: Opening Keynote Plenary preview.
- Featured speaker for Academic Summer’s Young Leaders 2016 programme.
- Event preview for English UK’s 2015 Annual Conference & AGM where she gave the Afternoon Plenary.
- Event review for IALC’s 2015 Annual Conference where she served as an Industry Debate panel member.
A Strong History of International Education Expertise
From working in a language school in Prague to a global youth and student travel nonprofit association in Amsterdam, Jackie has been embedded in the international education industry for many years. Read more...
Let's Start The Conversation
Want a fresh perspective on your branding, marketing and recruitment efforts?
