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Customised Training for the
International Education Industry
Marketing and International Education Training Options
Jackfruit Marketing conducts bespoke training workshops to educate and empower you and your team, covering a wide range of topics in strategy, marketing, technology, international student recruitment as well as global education research and trends.
Owner and Managing Director of Jackfruit Marketing, Jackie Kassteen is a frequent plenary speaker at various global education events. Her training sessions are popular because they allow her to go deeper than her keynote presentations, incorporating more participant interaction and engagement with the material, as well as giving you personal advice specific to your current challenges.
Training Offered In-House and at Conferences
Jackfruit Marketing offers training sessions on location for institutions, companies and organisations. Oftentimes, only one or two people are able to attend a conference, yet your whole organisation can benefit from knowledge sharing, stimulating dialogues and professional development. Jackie's flexibility enables her to come straight to you, which means your entire team has the opportunity to participate.
In providing this personal service, Jackie is also able to customise the content according to your organisation's strengths, challenges, needs and goals.
Training can also be given as a pre-conference workshop or as part of industry conferences and events. For example, Jackie has run full training days for the annual events of organisations such as the British Council, Quality English and the TEN group.
Training Styles and Delivery
Whilst we prefer to conduct training face to face, we also aim to be as flexible as possible, hence we provide training online, which broadens learning opportunities for staff anywhere in the world. Some institutions and organisations also find it useful to "top and tail" the training we offer - receiving some sessions online first, then having a class in-person, and then following up with more training online to reinforce learning or check in on progress.
Our online training is conducted live, in real-time, in order to ensure sessions are dynamic, engaging and tailored specifically to you. We believe that the more interactive a masterclass can be, the more effective it is. You can pick any time of day that suits your team best, and you'll receive recordings of all our sessions to reference in the future or share with additional staff members.
Training Timetables
Jackfruit Marketing's masterclasses last anywhere from a few hours to two full days and include a balance of both instruction and interactive, dialogue-led working groups. Classes are specifically designed to weave in plenty of opportunities for discussions around practical implementation techniques and overcoming current obstacles and challenges.
Our training is entirely flexible to suit your schedule. You can split the training up into 2-hour chunks which can be delivered over a few days, weeks or even months.
Bespoke Training in International Education Marketing and Strategy
We have four Masterclasses that we have designed specifically for the international education industry and are based on presentations Jackie has given around the world from New York to New Zealand.
Combining her industry knowledge with her marketing background and expertise, Jackie's interactive workshops are customised according to each audience, whether it be school or business owners, marketing practitioners, university leaders, or language teachers.
Five Alive!
Understanding and Appealing
to Today’s Generations
How Agile Are You?
Adapting and Innovating
in the Face of Change
Additional Training Topics in International Education and Marketing
Beyond our four signature masterclasses, we also provide bespoke training on request or we can modify one of our more popular workshops to suit your audience.
Whether you're new to international education marketing or a seasoned professional looking for innovative ideas, we’ll show you how to connect with young audiences around the world and take your marketing techniques to the next level.
As an experienced trainer, Jackie covers a range of topics in marketing, branding, technology, disruption, strategic business development, customer profiles and behaviour, and international student recruitment.
Keynote Speaker, Popular Presenter and Proficient Trainer at Events Worldwide
Contact us for a full list of Jackie’s previous speaking engagements for professionals and students.
Let's Start The Conversation
Want a fresh perspective on your branding, marketing and recruitment efforts?