Branding & Marketing Expertise
for International Student Recruitment

Branding & Marketing Expertise for International Student Recruitment

Jackfruit Marketing can creatively enhance your marketing, educational products, services or processes to capitalise on market changes and to create opportunities for brand development and revenue generation.

From top-line strategy to execution to training, we enable you to improve your marketing and international student recruitment efforts.

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Expertise >

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These are just some of the ways our clients have described how Jackfruit Marketing helps them.








How can we help you?

Tap Into Our Expertise

Jackfruit Marketing is a boutique consultancy, project management, and training company offering marketing and branding expertise in the international education industry.


  • Brand strategy
  • Marketing strategy
  • Digital strategy
  • Institutional or organisational strategy
  • Product or service development


  • Content inventory, calendars and planning
  • Storytelling
  • Copywriting and editing
  • Websites, blogs and vlogs
  • Research and reports


  • Launching or refreshing brand identity
  • Aligning a brand with a strategic vision
  • Brand monitoring and reputation management
  • Creating innovative brand experiences

Marketing Enhancements

  • Social Media Audit
  • Website or Blog Audit
  • International Brand Audit
  • Brochure or Prospectus Audit
  • International Student Journey Audit


  • Creating WOW moments to surprise and delight
  • Tracking the journey for prospects, parents, students and alumni
  • Lead capture and brand story
  • Creating feedback loops
  • Building engagement and loyalty


  • Translating research and trends into revenue
  • Experimentation and innovation
  • New market entry
  • Competitor analysis
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Explore our Expertise and Services >

Connections Across the International Education Industry

Whether you're looking to build revenue, break into a new market, ramp up your marketing, or introduce a new product or service, you'll get plenty of support and guidance from our team at Jackfruit Marketing.

Founder and Managing Director Jackie Kassteen has over 20 years of experience in marketing and international student recruitment across education sectors and around the world. Jackie personally oversees all client work, and when needed, additional support and skills are provided via Jackfruit Marketing's global network of trusted associates.

Over the years, we've enabled a wide variety of institutions and organisations to revitalise their brands, refine their marketing strategies, and boost international growth.

Covering the full student journey at each level of international education


We work with a range of education providers such as language schools, pathway providers, K-12 and boarding schools, vocational and higher education institutions.

K-12 Schools

As demographic changes take hold and domestic populations decline, many institutions are looking to fill empty seats with foreign students as a way to hit enrolment targets.

Jackfruit Marketing can help primary, secondary, and boarding schools to boost their international student numbers, concentrating on the markets that will bring you the strongest ROI and be the best strategic fit for your institution.

Language Schools

Due to their strong agent networks, many language schools haven’t focused too much on direct marketing.

However, a more proactive approach towards international student recruitment can enable schools to boost their revenue and their brand value, which in turn can help grow direct enrolments.

Jackfruit Marketing can help you to strike a healthy balance between direct and partner recruitment methods, including how to further support agents through enhanced training and by providing them with customisable, co-branded materials that promote your school.

Postsecondary Education

Whether you’re a community college, university, or further education college, having a cohesive strategic plan is essential in order for you to achieve your internationalisation goals. Jackfruit Marketing can initiate growth strategies and create revenue streams via new programmes, services, channels, partners, and markets.

Given their size and scale, many large universities often suffer from “the silo effect” with little communication between departments. Jackfruit Marketing can work with you to bridge the gap between domestic and international student recruitment marketing, as well as align an international strategy with an institution’s marketing and digital strategies.

Perhaps your institution is new to working with student recruitment agents? We can help you establish a solid foundation when recruiting through third parties to ensure that your brand is well represented and your agency partners have the support they need. We assist with agency contracts, agent training, managing an agent network, and keeping agents informed and excited about your educational offering.

Enabling those who support the international education industry

Service Providers

Over the years, we've worked with a variety of firms that support the international education industry such as those specialising in accommodation, events, exams, guardianship, insurance, and technology.


From one entrepreneur to another, our founder really enjoys working with start-ups and we've helped several entrepreneurs go from concept to launch, giving them strategic advice on brand identity, product offering, business structure, marketing and communications.


Jackfruit Marketing also works with a number of international education associations to help them build their profile in the industry, obtain new members and enhance membership benefits.

Recruitment Agencies

We advise student recruitment agencies on the planning and execution of their direct marketing activities (traditional and digital), as well as guide them through the process of building their own alumni community of brand champions.

In addition, we help agencies develop strategic partnerships and manage relationships with institutions, industry, media, governments, and associations.


Marketing Projects and Consultancy Services

Sometimes a fresh pair of eyes from outside of your institution or organisation can help pinpoint areas of improvement or identify previously undiscovered ways to maximise and enhance ROI.

Whether you are targeting students, parents, alumni, clients or partners, we can support you with all of your essential marketing materials as well as experiment with innovative new techniques or approaches to your marketing, communications, recruitment and growth strategies.

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Discover How
We Can Work Together >

Working with Jackie has transformed the business. With structured plans and mentoring, she allowed me to focus on what matters in building our brand and was able to help refresh every aspect of how we presented our offering. Without Jackie's input, we would not be where we are today.


-- David Hawkins, Director and Founder of The University Guys

Training and Professional Development

In addition to our role as a consultant or project manager, Jackfruit Marketing offers bespoke training sessions and masterclasses for senior management, staff, and teachers.

These training sessions can be delivered to your team in-house or remotely and are also offered on a one-to-one basis.

Our founder Jackie Kassteen is well-known for her dynamic presentations which provide both inspiration as well as practical tips and proven techniques.

Learn more about our training sessions or use the contact form below to discover how Jackfruit Marketing can help enhance your international marketing and branding.

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Topics >

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