Storytelling Training for the
International Education Industry
What’s your story?
Learn How to Activate Storytelling in your Marketing, Communications and Brand Strategies
As the most powerful form of communication, if you’re not using storytelling in your marketing and branding, then you’re missing out on a huge opportunity to connect with prospects, students and alumni.
Join us for a full day masterclass at Snow College where international education marketing expert Jackie Kassteen will introduce you to storytelling as a marketing technique, show you how to align stories with your goals, and explain what it takes to create compelling stories.
You’ll also learn a variety of story formats, techniques and frameworks to help you craft and structure your stories. Finally, to further illustrate the power of storytelling in advertising, throughout the training course, Jackie will reveal how others are using this technique effectively in the education industry and beyond.
Register Your Interest
Full Day Masterclass at Snow College
Tuesday June 3, 2025
Fill in our form to reserve your space today!
Early bird special - register by Monday April 21, 2025.
If you have any questions, please feel free to contact Jackie (jackie@jackfruitmarketing.com) or Becky (becky.adams@snow.edu).
What to Expect
Jackfruit Marketing offers the essential training, advice and support you need to plan, create, and convert testimonials and average marketing content into powerful, memorable stories that people will connect with, share, and remember.
International education marketing expert Jackie Kassteen is flying into the U.S. and visiting Snow College in early June. For one day only, she will be delivering a customized workshop based on Jackfruit Marketing's official storytelling masterclass, which is 16 hours.
This bespoke course will last approximately 8 hours and include a balance of both instruction and interactive, dialogue-led working groups to put theory into practice.
Tentative Schedule: Tuesday June 3, 2025
Morning (09:00 - 12:00)
Building a stronger brand with storytelling:
- Introduction to storytelling
- How storytelling fits into your overarching marketing and brand efforts
- Storytelling and neuroscience
- Discovering each story’s purpose
- Aligning stories with the institution’s goals or department objectives
- Utilizing stories in the sales or recruitment funnel
- How to map, customize or re-purpose stories along the prospect, student or alumni journey
Lunch Break (included in course fee)
Afternoon (13:00 - 17:00)
How to tell powerful stories:
- Story structure and planning
- Storytelling genres
- 11 plot types
- 9 narrative development techniques
- Storytelling formats and channels
- Stories, co-creation and content marketing
How Storytelling Can Help You
The tips and techniques we’ll teach you throughout the course can be used to serve a variety of purposes such as:
Meet Your Trainer
Founder and Managing Director of Jackfruit Marketing, Jackie Kassteen is a lateral thinker known for enabling others to help create opportunities around brand development and revenue generation. She has 20+ years of marketing experience in international education, student travel, publishing, lead generation, retail, and financial services. Now based in the UK, Jackie has lived in 8 countries and worked as an intrapreneur across a variety of organizational sizes and structures.
Jackie is an experienced consultant and a frequent plenary speaker at various global education events. As a member of the London Speaker Bureau and a professional trainer, she covers a range of topics in marketing, branding, storytelling, technology, disruption, strategic business development, customer profiles and behavior, and international student recruitment.
